In one of the studies, two tasks were set before the participants to choose; one of the tasks would give them bonus payment, but involve risking their eyes while gazing at “extremely bright color,” the other is to look at a harmless darker color.
It was found out that the risky task gained much attention from those who had been reminded of God prior to making their choice than those participants who hadn’t been reminded of God.
In another study involving three ads with the proper recording of each click-through rates: The first promoted an immoral risk (“Learn how to bribe”), the second promoted a nonmoral risk (“Find skydiving near you”), and the third promoted no risk (“Find amazing video games”).
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The second ad was tricked with the sentence “God knows what you’re missing!” i.e. “God knows what you are missing! Find skydiving near you.”
The findings show that the second ads gained much attention.
“We were surprised to find that even a simple colloquial expression — ‘God knows what you’re missing’ — influences whether people click on a real online ad that is promoting a risky behavior,” says Kupor, the lead researcher.
It was finally made known that, people reminded of God are more likely to perceive less danger in any risky task than those who were not reminded of God.
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Credit: Association for Psychological Science
