It does not only make women appear more intelligent, but faithful; says a study conducted on women’s dress, presented at the British Psychological Society’s conference in Nottingham.
Contrary to previous studies, it is surprising enough to know that people no longer make negative judgment when women are on revealing or sexualized clothing.
We think there are still negative attitudes out there, but perhaps people are seeing the sexualized clothing more positively.
Two different pictures (a very short skirt, and a jacket; a longer skirt and a better top) of a fashion model who is on her 30 were shown to a group of 64 study participants who were to rank her for intelligence, personality, faithfulness, intention to have sex and morality.
Researchers say there was no difference except for faithfulness and intelligence, according to the ratings done by the participants.
Have attitudes changed so much that people are not making negative judgments based on a woman’s dress? Dr Gaitan said.
The study’s author, said:
Contrary to our predictions it was the sexualised clothing which resulted in higher intelligence and faithfulness ratings.